A single definition of strategy simply doesn't exist. With each commentator on the topic of strategy, there appears to be an accompanying definition. An excellent definition described by Colin White (2004) and de Wit and Meyer (1998) is any course of action for achieving an organisation's purpose(s).2 This is an all-encompassing definition that includes all of a businesses' productive activity, and it is this definition that will be used for this essay.
Richard Whittington What Is Strategy And Does It Matter Pdf
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